Deserved APG winner

Last night, McCann Erickson scooped the Grand Prix at the APG Creative Strategy Awards. They were certainly a just winner too. It's not only that I'm a fan of Halo, but it's campaign success has meant that Halo has become a household name mentioned in popular TV series and films and moved beyond muttered conversations reserved only for over enthusiastic X Box geeks. The 'Believe' campaign was an infusion of both intelligent and impactful communications planning, which has now led to the biggest entertainment launch of all time.

I can not even begin to describe how fitting the core idea was, or how expertly this was produced. It's another case of growing a brand and to an extent changing behaviour, yet still remaining true to it's core audience. It's just how ad campaigns should be done! See for yourself.

Click here to view the rest of the winners.