The opening scene of American Psycho got me thinking about the male form. Men are spending a phenomenal amount of time grooming themselves. Will we all eventually end up waking up exceptionally early to pump a few crunches out, follow a 3 step facial wash, make an organic low GI breakfast and style our hair? What has happened to the men behaving badly types? Is there still a place for them? [Before I forget - must remember to put my mint face mask on before I kick back with a few beers and catch MOTD]
I reckon this is linked to the down-turn - guys smartening up their act and trying to fend off younger, hungrier (and cheaper) competition at work. Tie sales are up too.
And will we see in guys insisting on better designed business cards and the Patrick Bateman envy that follows when someone has a better font and higher quality paper stock...
Posted by: Steve Stokes | 03/23/2009 at 10:06 AM